“Cute Aggression” — Why We Want to Squeeze Adorable Baby Animals

Have you ever felt so overwhelmed by a cute baby animal that you wanted to squeeze it or take a pretend bite out of it?  Don’t worry you’re not weird…turns out there’s a scientific explanation for this feeling.  It’s called cute aggression!

A study published in the journal Frontiers of Behavioral Neuroscience sheds some new light on how our brains are triggered by the sight of cute animals.

A group of people were shown images of animals, ranging from adults to babies, and the researchers measured their brain activity and verbal responses.

The results?  No surprise…the cuter the animal (big eyes, round face, etc.) the stronger the cute aggression response!  Subjects showed more brain activity and expressed a desire to squish or eat the baby animal in the picture.

According to an article on the study written for the website Gizmodo, not everyone has the cute aggression response when they see baby animals.  The lead researcher estimates that between 25 to 30% of people don’t have it, but most of us do.

Why do so many people experience cute aggression?  Scientists theorize that it’s our way of processing overwhelming positive emotions.  The sight of a baby animal triggers our caregiving response.  Cuter or more infantile looking animals evoke stronger caretaking feelings than older looking animals.

 

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